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Bet365 is a gambling group that provides players with an impressive selection of online casino games, poker and sports betting opportunities. Modern punters probably don’t know that the gambling operator
has its roots in a network of betting shops in the UK. Decades ago, Peter Coates founded the betting shopestate catering exclusively for local players. It was in 2005 when he and his daughter Denise Coates decided to sell it to Coral, to fund the new company called Bet365.

Denise Coates Founds Bet365 in 2000

Many online players feel like Bet365 has been around since forever, which is hardly a surprise since the company was founded back in the year 2000. The success story started with Denise’s brilliant idea of establishing a sports betting platform aimed at the online audience. A £15 million loan from RBS was put
to good use and in 2005, Denise and Peter Coates were able to pay it off after selling the betting shop estate. The decision to end the family business proved to be correct, as the new venture surged to new highs and it quickly became one of the most important gambling operators in the world.

Licensed by the government of Gibraltar, Bet365 was able to provide players with a secure gaming environment. Over the next couple of years, the company has also secured a license from Northern Territory government, to lawfully operate in Australia. Denise Coates has remained at the helm of the company and together with her brother John, she owns 50.1% of the shares. Her father Peter Coates is the chairman of the company and the family business has operating profits of hundreds of millions of pounds.

Key Milestones set by BET365

Bet365 is the preferred bookmaker for many punters who enjoy betting live and watching the matches as they unfold. The sheer quality of the games and betting offers has ensured their success, but the company also benefits greatly from the exposure brought by sponsorship deals. Stoke City was the first football club to enjoy the undivided attention of the rising gambling operator. This was an obvious decision, given the fact that Bet365 began its meteoric rise in the city. In addition to backing the football club, they have sponsored the Stoke City Stadium, effectively replacing Britannia Building Society as the main sponsor.

The other football clubs that have secured sponsorship deals with BET365 are the Bulgarian Ludogorets Razgrad and Slavia Sofia from the Czech Republic. All the games involving teams sponsored by them, as well as hundreds of other matches are streamed live by the bookmaker. The company continues to cater mostly to players from the UK, where Denise Coates is one of the biggest taxpayers. Over the years, the company has been nominated and won prestigious gaming awards. The first important milestone was set in 2010 when it won the “Operator of the Year”; and since then, more prizes were added to the trophy case

What is said about bet365?

Despite being an online-only sportsbook, bet365 have grown to become one of the biggest betting brands in the world with more than 35 million active customers around the globe.

They grew from the smallest of starts in the year 2000: owner Denise Coates founded the company in a Portakabin in Stoke-on-Trent, England!

Bet365 has won a number of industry awards, and they sponsor a number of major sporting competitions and teams including their local outfit Stoke City, who used to play football in the English Premier League.

The major appeal of bet365 is the scale of their sports and betting markets, which includes a comprehensive cricket platform.

However, on sites like TrustPilot and Mouthshut, they have something of a mixed set of reviews. Many users commend them on the usability of their website while reflecting on the fact that they can’t always wager as much as they would like to.

There is also an active discussion group about bet365 on Quora, where you can learn more about this betting empire.

From those posts, you will see the question of ‘scams and fraud’ can sometimes rear its head, although in this bet365 review we will reveal why you can trust this brand.

What is Our Experience with bet365?

There’s a good reason bet365 have grown from that tiny office in England to become a world betting leader: their product is exceptional.

Whether you are a sports bettor or a casino gamer, you will find their website and app to be easy to use thanks to the proprietary software they have developed themselves, which gives them the edge over their competitors.

There is a huge range of sports listed in an A-Z fashion, including football, tennis and golf, but as you can imagine at bet365 India the focus is very much on cricket. With a huge selection of competitions and matches to bet on with great odds, cricket fans can also enjoy bonuses and promotions that have been tailored to their love of the game.

If you want to try something new, there's the casino tab too. Here you will find plenty of different games, so you can spin the roulette wheel or take to the blackjack table while you wait for the next cricket match to start.

If you want an experience that is as close to going to a casino as possible, then we also highly recommend the bet365 live casino, where real-life dealers and croupiers are streamed directly to your chosen device.

Bet365 is fully licenced and regulated by a variety of governmental organisations. Their website is protected by the latest security technologies, making it one of the safest places to bet in India.

Is bet365 a Fraud?

While they may be based outside of India, we are happy to say that bet365 is resolutely not a scam.

They are licenced by the UK Gambling Commission, one of the most rigorous agencies in sports betting worldwide. They are also a member of the International Betting Integrity Association, so you know they are serious about delivering a high-quality service to their customers.

Every single payment made to bet365 is protected, and the funds are secured in a banking institution in an account separate to their operating bank. So, whenever you want to make a withdrawal you know that your money is readily available.

All of the casino games at bet365 feature a random number generator (RNG) as well which ensures they are completely fair and unbiased, while eCogra is constantly monitoring the betting firm to ensure they meet best practice requirements. Every time you play a casino game at bet365, you have an equal chance of winning – there are no scams or frauds going on here, because their games have the ‘provably fair’ tag.

So, if you do check out the reviews on TrustPilot and other sites, please do bear that in mind.

Bet365 Evolution Gaming Games

And let’s think about it another way: bet365 is a business that has been built from the ground up over the past 20 years or so, and today their revenues run into the billions each year with thousands of people employed by them worldwide. It would be very difficult for such a visible business to get away with a scam on this scale.

Bet365 Betting Markets

There are plenty of sports and markets to explore at bet365. Particularly impressive at bet365 are football and tennis, where you can bet on some of the most obscure leagues and cups from around the globe in incredible detail.

There is an outstanding selection and diversity of cricket betting options available, too. Let’s start with the competitions that are available to wager on. You can bet on test matches, ODIs and T20 internationals from across the world, as well as all-important tournaments like the World Cup and the Ashes.

And there are club cricket options, too: from the IPL and the Caribbean Premier League to the T20 Blast, The Hundred and the Big Bash. Bet365 even carries niche competitions such as the Mzansi Super League, the Sheffield Shield and the Syed Musthaq Trophy.

All of the key markets are present and correct too. You can bet on match or series winners, of course, and then there are sub-markets covering top bowler or batsman, highest partnership, total match sixes, method of first dismissal, Man of the Match, batsman matches and lots more.

You can always bet in-play on a similarly varied array of markets, which enables you to take advantage of changing conditions in your wagers. For example, think how a test match pitch might change across the five days.
Whether you are a fan of local cricket in India or tournaments from across the world, bet365 leaves no stone unturned in providing the most in-depth cricket betting experience.

At the end of this bet365 review we will reveal how we compare them to other bookmakers that are available, but suffice to say right now their cricket betting channel is as strong as any you will find anywhere else.

Bet365 Odds

When it comes to the mainstream bookmakers that you can trust, bet365 is as consistent as it gets in terms of the generosity of their offers.

You will find better odds at some niche sportsbooks. This especially happens some Asian markets that offer a very low ‘overround’ or 'juice' - that is, the profit margin that the bookmakers build into their odds. They never run a perfect 100% market (i.e. where the odds on either team to win add up to 100%). But when you place bets with such businesses, you will also be on the receiving end of a weaker product, so don’t fall foul of the myth that the best odds always win out.

The juice at bet365 is typically 6% across the variety of their markets. If you do the maths, you will find it is often higher elsewhere, making them a better deal than the majority of their competitors, and ensuring that you can get the maximum reward for your cricket bets.

So what does this mean for their customers? Simply, if you bet with the company over a long period of time, you will be consistently getting better odds at bet365 than you are at their rival firms.

And for those Asian bookmakers that offer the best odds, remember that their products and service fall down in other more crucial areas.

Bet365 Live Betting

Bet365 India offers an extensive selection of live betting markets, and that is especially the case when it comes to cricket. You can bet innings by innings, over by over or even ball by ball, predicting the outcomes that are about to follow.

Live betting at bet365 is an excellent way to increase your enjoyment of a match while taking advantage of your knowledge of how a particular bowler or batsman is going to perform.

There are betting opportunities around the clock and when allied to the live streaming channel at bet365 – more on that later – we can conclude that this is the ultimate live cricket betting experience.

Bet365 Casino

Remember, bet365 is a sports betting site primarily, but they do have a casino platform to offer as well.

And by all accounts, it’s a solid effort. You will find more comprehensive online casinos out there, especially sites dedicated to such games, but bet365 do a decent job of covering all of the main game types.

Partnering with the main software providers such as Microgaming and NetEnt, at bet365 you can enjoy more than 250 slots games, roulette, blackjack, rummy and much more.

Bet365 Live Casino

Powered by Evolution Gaming, the bet365 live casino contains all of the games you know and love. You can play against a dealer in a real working casino, interacting with them if you want to.

Bet365 Poker

There isn’t a dedicated poker channel on bet365 India, however, you will find a selection of poker games available in the casino, including Casino Hold’em, Caribbean Stud and more.

Bet365 Bonus Promotions

There is an eclectic suite of bonuses and promotions available at bet365, starting with the welcome bonus which rewards players with a match of their first deposit up to $60.

Is this a strong offer? Here’s one thing that really makes the bet365 welcome bonus stand out: you only need to bet on odds of 1.20 to satisfy the wagering requirements. We haven’t seen that generosity anywhere else.

There’s a selection of other promos too, including bet insurance, money-back offers when a certain scenario plays out and accumulator bonuses, among others.

Betting Bonus

One of the best betting bonuses that bet365 India offers is the extra percentage payout on your cricket bets.

Let’s say you have bet on Chennai Super Kings, Hyderabad Sunrisers and the Delhi Daredevils in an IPL accumulator: if they all win, you will be paid out as normal and bet365 will add an extra percentage on top too.

And that percentage increases with every extra selection you add to your bet. Of course, you have to bet on selections that satisfy the minimum odds criteria, but in truth the conditions are easy with this bet365 sports betting bonus.

Casino Bonus

There is a casino welcome bonus available at bet365, but you must choose whether you want to use this or the sports betting welcome package – you are not allowed to have both.

Otherwise, there are fun promos throughout the week where you can win free spins, cashback and other prizes, although it’s shame there aren’t more deposit bonuses after that initial welcome pack.

Poker Bonus

You can earn ‘Status Points’ every time you take to the poker table at bet365, and ultimately it is these which unlock the best bonuses and offers that the brand has to offer.

The more Status Points you earn, the better your rewards, including invites to exclusive tournaments, free tickets and more.

Deposit Methods

At bet365 India, you have an array of choices when it comes to your deposit methods: there are debit and credit cards (VISA and Mastercard), Skrill and Neteller, AstroPay and bank wire transfer.

These are all safe methods to choose and remember that the bet365 India site is protected by the latest in SSL encryption technology, so making a deposit or withdrawal is perfectly secure.

Bet365 Live Streaming

A standout of any bet365 review is their exceptional live streaming channel. With this you can watch sporting action from around the world on your computer, tablet or mobile phone, including international and domestic cricket matches from around the globe.

Depending on the competition, you sometimes have to have had a bet on the match in question to live stream it, but occasionally you can watch it completely for free too.

Bet365 App and Mobile User Experience

Earlier in this bet365 review we spoke about how user-friendly the website is. That logic extends to the app and mobile browser platform too, which have been designed and built with the end customer in mind.

So you will find it easy to find your favourite sports and betting markets, helping to quicken the bet placement process. Pages load really quickly and seamlessly too, without the buffering that you can sometimes get on smaller devices.

Bet365 Evolution Gaming

Performing tasks in your account is easy too using the dedicated menu buttons, so you can check your balance, make a deposit or withdrawal and check bonuses just with a few taps of the screen.

In our opinion, there's nothing missing here: this is the complete mobile cricket betting experience.

Customer Support

One of the frustrations about bet365 India is finding out how to access customer support: looking on the homepage, you won’t easily find any links.

Look out for the small ‘Help’ heading at the top of the page, because this contains all of the information you need in how to contact the bet365 customer support team via email, live chat and telephone.

If you use review sites like TrustPilot and Mouthshut and read what other customers have said, you will note that many of the poor reviews come from those who have experienced below-par customer service.

In our experience, we found the customer support team at bet365 to be very helpful in resolving our query, however, it should be noted that they aren’t the quickest to respond – indeed, with email requests, a reply can take longer than 24 hours. That is inadequate service, and one of the few areas that lets bet365 down.

Our Conclusion and Rating

If you are excited about starting cricket betting, or you want to join a new bookmaker because you are dissatisfied with your present operator, we can recommend bet365 highly.

There are negative opinions about the brand on the internet, but as an all-round betting product bet365 cannot be beaten. They support a large selection of cricket competitions, with generous odds and a mammoth selection of betting markets – as many as 50 per match, in fact, across both pre-match and live betting.

Both the website and app are a delight to use, and the investment the company has made in building their own proprietary software has really paid off when you compare them to competitors who use ‘off the shelf’ software to power their platforms.

Although we hope that you won’t ever have to contact them, we have to knock a mark off for their sub-standard customer support and the issues some users across the internet report with access. And that’s why we’re happy to give bet365 a good four-star treatment.

Of course, there are plenty more betting sites in India that you can choose, so please feel free to browse the rest of our site, read the rest of our reviews and decide which bookmaker is right for you.

There’s no reason why you can’t create more than one account, remember!